CELEBRITY BRANDING
Many celebrity clients come to us at the beginning of their new business endeavors for their brand development. Transitioning from beloved celebrity to being the face of a brand is a delicate matter requiring multi-level image creation expertise, and a deep understanding of the subtleties of marketing to a specific public.
One of those elements includes conceptualizing an a specific image direction in the early stages of the brand ‘s development with room to grow, using gorgeous pictorials, videos and immaculate site designs.
Many of our longtime clients have surpassed their goals and became inspiring success stories.
After working and developing such cases, for over a decade, creating a visual environment for celebrities to proudly be the face of their own brand/company has become a specialty of Crimomedia.
We have consistently and successfully used this strategy for inter-platform creative branding strategy.
BUSINESS CASE 1: MAHÉE PAIEMENT, A MULTI TALENTED ARTIST AND BUSINESS WOMEN
After many successful years as an actress Miss Paiement found it was time to create her own brand centering around beauty and fashion. Our initial mission was to imagine a world for her namesake perfume that we could subsequently build on for many of her future projects.
Consequently, we chose to center the meat of the branding around her unique beauty and keep distractions to a minimum for a very sophisticated aspirational brand image. This strategy still serves her to this day for all her campaign needs.
We helped her attain her business goals and we are happy to say that we have been entrusted with her image for many years.
BUSINESS CASE 2: CAROLINE NÉRON - TOP 5 MOST GROWING CANADIAN RETAIL COMPANY
During almost a decade of brand development with CrimoMedia, the eponymous jewelry company was able to establish itself as a frontrunner in becoming one of Canada ‘s fastest growing companies.
"Ten years ago when CrimoMedia first met Caroline Néron, she was an actress and singer with the notion to launch a jewelry line. Today, after almost 10 years of our image building with photos, ad campaigns, website design and television commercials, she presides over a mini-empire: 20 stores in Quebec (including three franchises), an office in Paris, 130 points of sale in Europe, Asia and Québec, 200 employees and according to Profit 500 rankings, placing No. 1 in Quebec and 11th in Canada. In the 2014 ranking, Caroline Néron placed at No. 5 of the fastest growing companies with $15 million worth of merchandise sold annually.
Source: Gazette http://montrealgazette.com/business/local-business/caroline-neron-bijoux-queen
BUSINESS CASE 3: VARDA'S VKOSMETIKS
Varda’s vibrant personality and striking beauty was key in creating the images for her new and exciting cosmetic line. All of the elements involved in the multi- image campaign had to work in synergy towards that specific direction: glamourous, inclusive and international. We are happy to say that Varda’s line as VKOSMETIK is being sold at various pharmacies across Québec.
